1. Tell us about yourself, connection to Ave and your business.I served Ave Maria College as both the Admissions Counselor and the Director of Residence Life from 2000-2004. In 2012, my husband, Mike, and I started illuvint llc - a small business that provides digital marketing, web, and creative services to other small businesses, startups, entrepreneurs, and non-profits.
2. What spurred you to start your own business and what keeps you going?
Mike and I love serving others, and share similar and complimentary gifts: He’s the technical and creative one, and I’m the marketing-minded and creative one. We wanted a way to utilize our gifts to serve others and provide a channel for giving back and sharing our blessings with others.
After years of taking on a variety of contract work, often on top of full-time jobs, in 2012 we felt it was time: Time to use our experience to really begin forging our own path, and take the plunge into the digital marketing arena. Through many years of working with small businesses, entrepreneurs, and ministries, this was the niche they felt could really benefit from these types of affordable yet professional services.
When everything aligned, we officially formed illuvint, our Dallas-based startup, in October 2012. In Spring 2013, we felt called to unify with other industry leaders—working in the field already—to build a digital agency through partnerships. Our collaborative efforts would serve more people better.
We have grown to a team of 12 now, and that -- along with the clients that we love helping -- is what keeps us going!
After years of taking on a variety of contract work, often on top of full-time jobs, in 2012 we felt it was time: Time to use our experience to really begin forging our own path, and take the plunge into the digital marketing arena. Through many years of working with small businesses, entrepreneurs, and ministries, this was the niche they felt could really benefit from these types of affordable yet professional services.
When everything aligned, we officially formed illuvint, our Dallas-based startup, in October 2012. In Spring 2013, we felt called to unify with other industry leaders—working in the field already—to build a digital agency through partnerships. Our collaborative efforts would serve more people better.
We have grown to a team of 12 now, and that -- along with the clients that we love helping -- is what keeps us going!
3. What is your favorite part of your business?
I love it when we successfully capture what someone was trying, but unable, to express – whether it’s a website, logo, press release, graphic, or whatever. It’s fulfilling work to help small businesses and organizations grow and thrive.
4. What are you most proud of achieving in your business?
Towards the beginning of this year, I prayed that God would expand our territory and help us be a light to the nations (our logo features a lighthouse). A couple of weeks later, someone approach us concerning our first international project with a client based in the United Arab Emirates.
In April, we landed that project. Since then, we’ve been working with the Catholic Church in Southern Arabia to rebrand their Apostolic Vicariate (aka “Diocese”). What an amazing opportunity, and blessing to expand our company internationally going into only our second year.
5. What is your work process?
When clients contact us, I schedule an initial (and free) consultation. At that time we discuss their needs and, depending on what those are, we may even complete a questionnaire then.
For multi-faceted projects or monthly service packages requiring the expertise of 1 or more teammates, we’ll schedule a conference call to introduce and discuss things with all the potential players.
Based on the results, we’ll put together and submit a proposal, which we’ll discuss during a follow-up call to make sure it’s the right fit.
How to connect with illuvint:
web: www.illuvint.com
Twitter: @illuvint
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